Athletics: Adidas to cut short IAAF sponsor deal
According to BBC, the German
sportswear company Adidas AG is to end its 11-year sponsorship deal with the
International Association of Athletics Federations (IAAF) almost four years
early, the media reported at weekend.
The media said Adidas, decided against
continuing with the contract as a direct result of the doping and
corruption scandal
that emerged in December last year and continues to dog athletics.
The company
is the biggest sponsor of the sport’s governing body. The media also said
Adidas considered the accusations of corruption within the organisation a
breach of their agreement with the IAAF. Media has been unable to independently
confirm the report.
Calls
placed late on Sunday to Adidas and the IAAF were not immediately returned.
Neither organisation commented to the media on the report. The media, citing
anonymous sources, said the sponsorship deal, signed in November 2008, was
worth around eight million dollars (5.61 million pounds) per year.
Adidas is
one of the IAAF’s “Official Partners’’ along with Canon, Toyota, Seiko, TDK,
TBS and Mondo. If confirmed, the disclosure represents the latest in a series
of setbacks for the Monaco-based IAAF. Late last year an independent commission
for the World Anti-Doping Council (WADA) revealed widespread, state-sponsored
doping in Russia.
Previous
week the commission released a second report on its investigations that accused
the IAAF of having “embedded corruption’’ at the very top of the organisation
under former president Lamine Diack. Diack and his son, Papa Massata, are both
under investigation by French police over corruption allegations. Both men have
denied wrongdoing.
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